What Does an Advertising Agency do in Malaysia?
Advertising agencies in Malaysia are positioned as the Centre of an advertising strategy for companies and public sector. Most of these companies hire their services to make sure that they get the best out of advertising in Malaysia. There are also various other people who do not even realize the significance of advertising agencies in Malaysia, let alone the role of advertising agency in Malaysia. It is a well-known fact that advertising in Malaysia has come a long way since it was first started, taking the form of brochures and small posters that used to be distributed to residential areas, mainly in the major cities. With the advent of electronic media and the Internet, the role of advertising agency in Malaysia has grown considerably. The agency does its best to promote the products of its clients and thereby bring about greater awareness about them.
The recent past also saw the coming up of large and well-established marketing companies, which became a part of the public sector in Malaysia. These companies had marketing strategies that were not just focused on local markets, but also went international to promote their products in different countries. These companies had the budget to invest in advertisements, and thus they could reach a much greater section of the population. They also employed many people in this field and paid salaries like executives, along with perks like holiday packages and various perks. This brought about the growth of these firms in the market.
The scenario however has changed. Now, there are many marketing firms that are coming up and most of them are starting out from scratch. In their initial days, these firms hired employees from the public sector like students, and staff that were drawn into the advertising agency because of its projects in the social sector. These firms had a vision of promoting a social impact through their work. However, times have changed, and the public sector is no longer an employer, but a hiring agency.
The advertising agency in Malaysia now mostly hires fresh graduates like the ones who are studying accountancy. There are others who have some work experience in the public sector. Many others have been working in the industry for over two years but have yet to start their own agencies. Thus, the agencies have to be very choosy when it comes to choosing people for the work they do.
This is why the advertising agency in Malaysia needs to look more carefully at each candidate, before handing over the job. Their success in getting new clients has to depend on the kind of work each of the employees can do. The work package should be analyzed thoroughly to know what each of them would be doing. The agency staff should also be able to assess each employee’s personality before hiring them. It is essential for the Advertising Agency Malaysia to be capable of functioning as a team, since each of them will be part of the same company.
From the interview sessions, other things will have to be decided. Will there be regular meetings, or only once a month? How many employees will be needed, and what is their compensation? This can also depend on the size of the company, and the number of advertisements they have to put together. It is important that everyone involved is on the same page when it comes to the budget and deadlines.
Once you have decided what kind of work goes where, it is time to make sure that the personnel have the right qualifications. It is vital that all the people involved have a common goal, and this should be written out and made known to all parties. They must also be on the same page with regards to the mission and the overall vision of the firm. For example, if they are marketing a tourism agency, it will not do any harm if they are also marketing a feature article in the local newspaper. The professionals involved must understand all the basics of Advertising and be willing to work with others in the same field.
The advertising personnel from the Malaysia need to be dedicated, and these people need to really want the work they do. Otherwise they will not be happy, and it will show. They should have a clear understanding of the budget they have to work with, and they should know how to use this to their advantage. Also, the agency should be willing to help guide them around the world, as they will be dealing with different countries’ cultures. A successful campaign is one that is well executed, and this is the type of agency that will get it right the first time around.